The mark consists of the two-dimensional image of a red and white bottle with a red bottle top with a yellow stripe, two yellow heraldic lions, and the wording "GANCIA" in yellow on the bottle top, with a label containing the stylized script "GANCIA" in white, contained in a yellow-outlined rectangular profile in red partially superimposed on an irregular shield-shaped figure in blue outlined in yellow, within a series of concentric ovals with the inner oval being white and having yellow bands within it and outlined in yellow, surrounded by a red oval outlined in yellow, surrounded by an open red background outlined in black, all within a white oval, outlined in black, with yellow flourishes around the upper and lower trim and yellow circular floral designs in the lower left and right corners and the wording "APERITIVO" in black with a yellow outline and "ITALIANO" in red between the floral designs, and the wording "AMERICANO" in black with a yellow outline above the wording "ORIGINALE" in yellow at the top of the oval applied to the bottle, and the stylized script "F.lli GANCIA & C" below the label.