The mark consists of the stylized wording "ETI" in red with white and black outlining to the bottom right of a black Hittite sun symbol, both above the wording "PETITO AYICIK" in white over a dark brown background resembling a chocolate splash, to the right of "PETITO AYICIK" is a teddy bear shaped chocolate outlined in light brown with a light brown heart, dark brown ears, eyes, nose, chest, arms and legs and a yellow face, mouth and abdomen. The bottom half of the design features a red background and the top half of the design features a yellow background with white shading. The yellow half of the background contains three balloons in green, orange, purple and a blue, pink, purple and yellow kite with a black string and ribbons scattered against the yellow background in blue, pink, green, purple and orange.