Advertising; business management; business administration; office functions; services provided by a retail (or wholesale) store and services provided by a retail store on all online (Internet), mobile, wireless or remote communication means (by correspondence, teleshopping) in connection with clothing, footwear, headgear, optical goods, sports articles and equipment, multi-purpose sports bags; bringing together, for the benefit of others, of goods (excluding the transport thereof), namely, clothing, footwear, headgear, optical goods, sports articles and equipment, multi-purpose sports bags, enabling consumers to view and purchase them conveniently; display on any means of communication for retail sale of clothing, footwear, headgear, optical goods, sports articles and equipment, multi-purpose sports bags; marketing activity; publication of advertising texts; dissemination of advertising material (leaflets, prospectuses, printed matter, samples); bill-posting; demonstration of goods; sales promotion for others; commercial information and advice for consumers; administrative processing of purchase orders; sales promotion services for others by means of customer loyalty, customer loyalty services related or not to the use of a map, namely, organization of promotional and advertising operations in order to build customer loyalty; organization of exhibitions and tests of sports goods for commercial or advertising purposes