The mark consists of the wording "BLUEWILL'S VROOM LAND" with "BLUEWILL'S" appearing in white within a blue banner, above the blue wording "VROOM" with a blue car with blue and white eyes forming the "OO", above the word "LAND" in orange, above a design of vehicles consisting of, from left to right, a black, silver, and red monster truck with red horns; a black specter-like figure with red eyes and silver teeth; a peach-skinned girl in a silver shirt and pants, white zipper, red cape, belt, and mark over her black eyes, and turquoise hair; a red and black unicycle with black eyes and mouth and orange horns; a peach-skinned boy wearing silver and black pants, shirt, and belt, with a pink lollipop tucked in the belt, with a red belt buckle and collar, and black hair, eyebrows, and eyes; a peach-skinned girl with pink cheeks, dress, and shoes, white socks, and black eyes, eyebrows, and hair, and a yellow belt; a peach-skinned woman wearing a red dress with a brown belt, with red shoes and brown hair, eyebrows, and eyes; a peach-skinned man wearing a white lab coat, silver shirt, pants, and shoes, with brown eyes and silver hair and eyebrows; a black, brown, white, green, cream, and silver camouflage tank with brown and white eyes; a black, red, and silver fire truck with yellow eyes and a yellow hose and headlights; a black, green, and silver dump truck with a green and silver crane attached, with green and white eyes; a turquoise, black, and silver car with yellow and green wheels and green and white eyes; a yellow and black forklift with black and white eyes, and a silver and purple fork; all behind a design of a pink car with black and white tires and rims, red, black and white eyes, yellow headlights, hood ornament, and propeller, and white side mirrors, next to a peach-skinned girl wearing a pink and white dress and boots, with black hair, eyebrows, and pupils, brown eyes, and a pink bow in her hair, next to a peach-skinned boy with yellow hair wearing black and white goggles, with brown eyes and eyebrows, and black pupils, wearing a red and white shirt with a white "A" and a white star on it, blue pants, and red and white shoes, and holding a blue and white skateboard, next to a black and blue car with white stripes and side mirrors, and a blue and white "H" within a circle on the hood, with blue, black, and white eyes and yellow tires.