Magnetic encoded cards for use in providing financial services, telecommunication services, and loyalty services; computer software and hardware for managing consumer loyalty and reward programs; pre-recorded video tapes, DVDs, audio tapes, and CDs to instruct entities on how to build customer and brand loyalty; computer hardware; magnetic coded cards, electronic chip cards and encoded smart cards all containing programming used for financial applications, loyalty programs and rewards programs, computer terminals and computer software for use in the financial services, banking and telecommunications industries for authentication, authorization, clearing and settlement of financial transactions; magnetic coded and electronic data carrier card readers for the registration, transmission and reproduction of data; computer hardware for reading memory cards and electronic card readers for reading data in memories featuring integrated circuit memories and bank card memories; coded cards, namely, magnetic cards and cards featuring integrated circuits for financial authentication, authorization, clearing and settlement of financial transactions, machine-readable data carriers for booking bonus transactions, including data carriers with integrated payment and/or telecommunications functions; data processing reading apparatus for reading the aforesaid data media; computer software for customer loyalty programs, database and database management software

Advertising; merchandising, namely, sales promotion; business consulting in the field of evaluating and influencing consumer's behavior; business consultancy with regard to customer loyalty systems; professional business and organization consultancy with regard to customer loyalty systems and customer loyalty marketing; presentation of goods, namely, organization and conducting of product presentations; providing a promotional website featuring product reviews, price-comparison information, and links to the retail websites of others; advertising through a customer loyalty program for goods and services of a third party; providing online information about marketing, marketing research, customer bonus programs, publicity, and customer loyalty and/or reward programs; compilation and updating of data in databases in the fields of advertising, marketing and business management services; operating telephone call centers for others; maintaining databases, namely, database management in the fields of advertising, marketing and business management services; retail store services, mail order services and operating an online marketplace in the fields of drugstore, cosmetic and household goods, goods of the healthcare sector including medicinal apparatus and instruments, cosmetic apparatus, machines, tools and metal goods, construction goods, do-it-yourself and garden goods, electrical and electronic goods including electrical household, broadcast and television devices, electrical and non-electrical devices for personal hygiene and beauty care, electrical and non-electrical kitchen devices, data processing devices, mobile phones, electronic entertainment devices, furniture and decorations, and sports articles

Insurance, namely, insurance brokerage, insurance information; issuing data carriers to be used as stored value cards or prepaid debit cards, for entering bonus and reward transactions; payment transaction processing services; electronic financial transaction processing for program members and participating merchants, namely, electronic funds transfer, electronic cash transactions, electronic debit transactions, and assisting others with the completion of financial transactions in the field of customer loyalty programs; credit card, debit card and stored value card transaction processing services; issuing of data carriers, namely, stored value cards, debit cards, and credit cards for entering bonus and premium transactions in the field of customer loyalty programs; electronic payment services, namely, electronic processing and subsequent transmission of bill payment data, processing electronic payments through prepaid cards and customer loyalty cards; electronic online banking services, electronic banking; providing vouchers for payment of expenses over the Internet; issuing credit cards for the provision of bonus and premium transactions; issuing stored value or prepaid debit cards on the Internet featuring coupons and vouchers; providing and operating a bonus system by issuing coupons, bonus points and similar economic values for the purchase of goods and services, namely, loyalty program payment processing services in the electronic trade; issuing of customer loyalty cards and transaction processing for customer loyalty bonus programs, namely, issuing of customer loyalty cards with payment and/or credit card functions, loyalty program payment processing services, loyalty program payment process services featuring the registering and procuring of coupons, payments and other monetary advantages

Providing access to databases and computer networks; rental of access time to global computer networks; providing telephone communications services to call centers; telecommunications through Internet platforms and Internet portals for customer loyalty programs, namely, providing electronic transmission of voice, data, and documents required for the operation and maintenance of and participation in customer loyalty programs

Transport of persons and goods; packaging and storage of goods; travel arrangement, car rental, transport of persons; services of a travel agency, namely, consulting and booking of travel, providing travel information, procurement of transport services, and reservation and booking of travel transportation; travel ticket reservation services

Education, namely, providing seminars and workshops in the field of customer loyalty and reward programs; providing of training in the field of customer loyalty and reward programs; sporting and cultural activities, namely, organizing exhibitions for cultural and sporting purposes; arranging, conducting, organization and providing of live concerts; providing sports training and language instruction services; arranging of sports competitions; organization and arranging of cultural and sports events; publication of printed matter and publishing of electronic publications in the fields of advertising, marketing, customer loyalty and rewards programs