Book clubs, namely, online book store member services in the nature of the administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services through use of a membership card, providing discounts and processing rebates for the services of others, provided over the Internet and other computer, electronic and communications network; retailing of goods, namely, online book store retail services provided over the Internet and other computer, electronic and communications network featuring educational books, magazines, periodicals, newsletters, journals, videos, DVDs, software and electronic publication, including, electronic and downloadable texts, data, images, audio, video and other multimedia content; advertising services provided over the Internet; direct marketing advertising for others through electronic media and specifically the Internet; dissemination of advertising material; dissemination of advertising matter; distribution of advertising material; electronic advertising services, namely, advertising via electronic media and specifically the Internet; online advertising via a computer communications network; promotional advertising services; provision of advertising space through electronic media and specifically on websites for advertising goods and services of others