[ Telephones; portable telephones; portable communication devices, namely, smartphones; cinematographic cameras; cameras for mobile telephones; computers, laptop computers; ] data processing equipment, namely, optical readers; optical character readers; bar code readers; computer software for reading barcodes; computer software for reading barcodes with a portable communication device; computer software used to obtain, organize and share information about goods; computer software used to obtain, organize and share information about goods with a portable communication device; [ computer software for comparing and evaluating goods; computer software for comparing and evaluating goods with a portable communication device; ] computer software that provides an interaction between goods and computers or portable communication devices; [ computer software used for searches on the Internet; ] computer programs for the identification of goods or physical objects; computer programs for the identification of goods or physical objects through barcodes, images, voice command, keywords, gestures or radio-frequency identification; computer programs for retrieving information about goods or physical objects; computer programs for retrieving information about goods or physical objects through barcodes, images, voice command, keywords, gestures or radio-frequency identification; computer programs for interacting with goods or physical objects; computer programs for interacting with goods or physical objects through barcodes, images, voice command, keywords, gestures or radio-frequency identification; [ computer programs for the electronic payment of funds for the purchase of virtual or physical goods; computer programs for the electronic payment of funds for the purchase of virtual or physical goods with a portable communication device; ] computer programs for the management, inventory and procurement of goods, consumer products and physical objects; [ computer programs for storing, managing, offering or selling information about products, goods or physical objects; ] computer programs for creating statistics about interactions with physical goods and objects [ ; computer programs for defining, managing, displaying and the accounting of advertising campaigns, coupons and other monetization mechanisms ]

[ Advertising; online advertising on a computer network; advertising on mobile telephones and portable communications devices; marketing, namely, promoting the goods and services of others; online marketing on a computer network, namely, promoting the goods and services of others via a computer network; marketing on mobile telephones and portable communications devices, namely, promoting the goods and services of others via mobile telephones and portable communications devices; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; presentation of goods on communication media, for retail purposes; E-commerce services, namely, making product information available via telecommunication networks for advertising and sales purposes; ] product information services, namely, providing information about the goods and services of others via the global computer network, mobile telephones and portable communications devices; [ commercial information and advice for consumers; price comparison services; services for the management, inventory, procurement, ordering, and purchasing for virtual and physical goods and objects, namely, providing information pertaining to the procurement, buying, selling and tendering information and opportunities relating to goods and services via computer, computer networks, the internet, mobile telephones and portable communications devices; marketing studies; business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; compilation of statistics; analytics services, namely, marketing analysis services and analysis of advertising response; ] compilation of statistics, namely, for analyzing interactions with physical goods and objects; [ data compilation and systemization in a database; information research in computer files, namely, providing ratings via a global computer network for home products and services recommended by consumers; data processing services for managing product data and compilation and systemization of product data into computer databases; ] data processing services for managing product interaction data and compilation and systemization of product interaction data into computer databases [ ; advertising services for defining, managing, displaying and the accounting of advertising campaigns, coupons and monetization mechanisms in the nature of discounts, rebates, vouchers and special offers; computerized file management ]

[ Design and development of computers and software; updating of computer software; rental of computer software; computer software design; design of computer databases; rental and maintenance, for others, of storage space for use as websites, namely, hosting websites for others; maintenance of websites for others; ] providing of an Internet platform, namely, providing an online, non-downloadable, Internet-based software application used for the identification of and interaction with goods and objects by reading barcodes, analyzing an image of the product, a voice command, a text-based search or a radio frequency signal, to obtain, organize and share information about goods and for comparing and evaluating goods [ ; providing search engines for the Internet; providing hyperlinks for consulting data and obtaining information through global networks, namely, providing customized on-line web pages featuring user-defined information, which includes search engines and on-line web links to other web sites; rental of Web servers; services provided by designers, in particular by Web site designers, namely, website design and development for others ]