The mark consists of the literal element "KURUKAHVECI MEHMET EFENDI KURUKAHVECI 1871" appearing in the color brown and a design element consisting of the head of a man facing forward, the outline of the head appearing in the color brown while the man's face appears in the color tan with the word "KURUKAHVECI" written across the top of his head in the color brown such that the lettering resembles short hair, and wherein a symmetric geometric design appears across the man's face that serves as his eyes, eyebrows, ears, nose, also appearing in the color brown, wherein the design further consists of a hand with three fingers appearing partially shaded in the color brown and partially visible in the color tan and shown grasping and raising a small cup appearing in the color tan and outlined in brown to the location of the man's face where his mouth would normally be. The literal element "1871" is located in a rectangle appearing in the color beige and outlined in brown, the rectangle being affixed to a larger rectangle containing the design element of the man's head, this rectangle also being colored in beige with a brown outline, and wherein further, the word "KURUKAHVECI" is located in its own rectangle appearing in the color tan with brown outline which sits atop the words "MEHMET EFENDI" also in a rectangle appearing in the color tan with brown outline, these two rectangles being integrated into one rectangle and further superimposed across the bottom of the rectangle containing the design element.