Printed matter, namely, bookbindings, and photographs, and, namely, books, brochures, and instructional and teaching material all in the field of hand and machine tools, machines and consumer products, apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary purposes, household appliances, metal, wood, and plastics working machines, machines for the chemical industry, agriculture, mining, and textile machines, machines for the beverage industry, construction machines, packaging machines, motors and engines except for land vehicles, machine coupling and transmission components except for land vehicles, mechanized agricultural implements, incubators for eggs, hand operated implements, scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring signaling, supervision checking, life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for recording, transmissions or reproduction of sound; automatic vending mechanisms for coin operated apparatus, cash registers, calculating machines, fire-extinguishing apparatus, and surgical, medical, dental and veterinary apparatus and instruments, none of the afore-mentioned books, brochures or instructional and teaching material in the field of database entry, database management or video imaging