The mark consists of "HELBING" in white on a black background. Below "HELBING" the wording "UBER 150 JAHRE" appears in brown lettering with a black outline on a white background surrounded by a light brown wreath. There below the wording "HAMBURGS FEINER KUMMEL" appears in white with a black outline on a blue background with black and white outlining. Below the wording "DER ECHTE" appears in black lettering on a white background with black outlining There below and to the left is a red seal with the wording "SEIT 1836 DAS ORIGINAL" in white. To the right is the wording "EISKALT SERVIEREN! in black lettering. Below is black cursive lettering as follows "DIESER VON KENNERN HOCHGESCHÃ,,TZTE FEINE KÃOEMMEL VERDANKT WERTVOLLEN DESTILLATEN AUS ERLESENEN KÃOEMMELSAMEN SEINE BESONDERE REINHEIT UND GESCHMACKFÃOELLE. DER BERÃOEHMTE AUS HAMBURG MIT DER GROÃYEN TRADITION". Below and to the right is the signature "HEIN HELBING" in black script. Below is the wording "E0.7L" on the left and "35% VOL" on the right in black lettering. Below the wording "HEINRICH HELBING HAMBURG" appears in white on a black rectangular background. The background of the label is brown with a white outline. Above "HELBING" there is a gold band with a blue horizontal stripe in the center outlined in black and white. In the center of the band is a circle with the words "H H" in brown on a blue background. Beneath "H H" is the white silhouette of a man outlined in black and carrying a brown bucket in each hand. Around the blue circle is a gold circle outlined in black and white containing the wording "HEINRICH HELBING SEIT 1836 HAMBURG" in black lettering. Above the gold band is the signature "HEIN HELBING" in black script .