online retail store services featuring [clothing,] footwear, [headwear,] clothing accessories, bags, leather goods, [sunglasses, jewelry, hair accessories, cosmetics, toiletries, fragrances, personal care products, stationery, giftware; promoting the goods and services of others by placing advertisements and promotional displays on an electronic site accessible through a computer network; providing on-line ordering services in the field of a wide variety of general merchandise; mail order catalogue services featuring general merchandise and general consumer goods; ] customer incentive, reward and loyalty programs for commercial, advertising and promotional purposes featured in connection with all of the foregoing;[ loyalty card services, namely, customer loyalty rewards program for commercial, promotional and advertising purposes]