Promotion, advertising and marketing of the on-line web sites of others, namely, online direct response services, namely the process of generating a lead, sale or other similar action directly from an Internet advertisement; pay for performance advertising, namely advertising services paid for by the advertiser when new customers are generated for the advertiser; paid inclusion advertising, namely advertising aimed at achieving the inclusion of on-line web pages of others in an Internet search engine's editorial listings; affiliate program management services, namely the management of a program whereby the owners of the on-line web sites of others are paid a commission when they refer business or sales to another on-line web site; placing advertising in traditional media such as billboards, print and television; search engine optimization services, namely, marketing designed to increase the rankings of the online web sites of others through search engine referral traffic analysis and reporting, namely by analyzing key word searches in Internet search engines; providing business marketing information; data feed marketing services, namely promoting the goods and services of others by extracting data from and then transmitting data to web sites