Administration of a discount program for enabling participants to obtain discounts on goods and services through use of discount membership card; Promoting the goods and services of others through the distribution of discount cards; Conducting incentive award programs and frequent buyer programs to promote customer loyalty; administration of the award of points, goods, services, gifts, discounts, tokens and money, in connection with conducting incentive award programs and frequent buyer programs; consulting services relating to loyalty award schemes, incentive award schemes and frequent buyer programs; collection and dissemination of information relating to customer performance in connection with loyalty award schemes, incentive award schemes and frequent buyer programs