Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with an awards program, a sports competition and sporting activities; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with 8 Second Advertising; Promoting the goods and services of others by distributing advertising materials through a variety of methods; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Promoting the goods and services of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network; Promoting the goods and services of others by providing hypertext links to the web sites of others; Promoting the goods and services of others through search engine referral traffic analysis and reporting; Promoting the goods and services of others via a global computer network; Promoting the sale of goods and services of others by awarding purchase points for credit card use; Promoting the sale of goods and services of others through the distribution of printed material and promotional contests