The mark consists of the word BAM in upper case letters with an exclamation point immediately following, all of which are two-toned in color (red on the top half of the letters and punctuation symbol and yellow on the bottom half of the letters and punctuation symbol). Directly underneath the word BAM! is the word STORAGE in upper case yellow lettering. The words BAM! and STORAGE both have black shading. These two words are set inside of an "explosion" design background of small green and yellow squares. All of the foregoing is set within a blue background square which also contains (centered directly underneath the explosion design) the wording BAY AREA MOBILE STORAGE in upper case yellow letters with black shading.