The mark consists of the design of an oval frame having a wood grain pattern shown in brown and black, surrounding the image of a farmer's field having brown soil and parallel rows of green plants with green trees in the distance; with a black square shape superimposed at the top of the oval containing a smaller multicolored square with a human figure shown in blue, with outstretched arms and a multicolored background consisting of the color green above the human figure, orange to its left and red to its right, above the words BALANCE shown in blue, MIND shown in red, BODY shown in orange, and AND SOUL shown in green; with the words THE FRESH FOOD MARKET shown in white letters having brown borders, written across the center of the oval frame; and the words NATURALLY FRESH & EARTH WISE shown in white on the lower portion of the frame.