Promoting by telephone, facsimile, mail, electronic mail, or the world wide web the sale of goods and services of others through the distribution of actual or virtual gift certificates, gift cards, debit cards or stored value cards to employees to reward loyalty, performance, sales or other achievements or events, or to consumers to promote particular products, services, brands or companies; providing business consulting services in the field of employee and consumer recognition programs to improve and reward the performance, acquisition, retention and loyalty of employees, customers and partners; and management of employee and consumer recognition programs to improve and reward the performance, acquisition, retention and loyalty of employees, customers and partners