The mark consists of the drawing of an open green grass field with black cattle pasturing, below a sky blue and white sky. Black birds appear flying above the cattle. The lower portion of the drawing is in blue color. This drawing is inside a circle with a burgundy colored border. The lower portion of the circle is covered by the word VIVA in green stylized letters on a white background that follows the shape of the letters, which in turn has a burgundy color border. Below the word VIVA appear the words GRASS FED BEEF in stylized white letters inside a green banner and below the banner appears the word ORGANIC in stylized green letters.