Promoting the sale of cashless electronic payment software and cashless electronic payment services through the administration of consumer loyalty incentive award programs

Electronic services for consumers and merchants to send and receive payments via the Internet, via telephone and/or via television connection; electronic payment services, namely, enabling consumers to make payments for goods and services purchased from merchants; cashless purchasing services for merchants and consumers whereby purchase monies are held in trust and sent to merchants upon sales to consumers; financial processing services and monetary check processing services, namely providing payment to merchants who sell to consumers services and goods online; clearing and reconciling financial transactions via a global computer network; providing a wide variety of payment services, namely, credit card and debit card services, processing and transmission of bills and payments thereof, conducted via a global computer network