Exemption Advisor significantly increases the effectiveness of sales and marketing campaigns by maximizing consumer contact opportunities created by lawful business rules, and triggering alternative customer contact methods where desired; It automatically identifies telephone numbers that qualify for exemptions under state and federal rules, dramatically reducing the amount of time, resources, and expertise involved with checking millions of transactions against internal customer data; Exemption Advisor ensures that only lawful contact is made to customers otherwise restricted by their presence on state or federal Do-Not-Contact lists; Gryphon Exemption Advisor is delivered as embedded technology together with Call Advisor, Guardian Interactive and Call Search, Gryphon Networks' market-leading DNC management applications; During the normal database query that occurs in real time with every contact attempt, the technology captures, validates and authorizes established business relationships and expressions of interest that are otherwise lost to state and federal restrictions; Customer data remains entirely secure, recognizing the importance of protecting both business and consumer information