The mark consists of an ivory rectangle bordered by a thin, gold, line in the middle of which appears the image of the upper half of a white polar bear shaded and outlined in black with an open mouth and an extended pink tongue, with the bear's right paw extended upwards gripping a cluster of light green grapes with two green grape leaves and a yellow goblet on which appear the letters "GBW," and from which light yellow wine is being poured into the bear's mouth, with the bear's left paw extended horizontally outward gripping a cluster of light green grapes with green grape leaves, with the bottom of the bear image surrounded by numerous light yellow grape clusters and green grape leaves, with all of the grapes and grape leaves in the image containing areas of black and darker green as shading and outlining. Below the polar bear image is the horizontally-centered phrase "2000 BEARITAGE CALIFORNIA WHITE TABLE WINE GUNDLACH BUNDCHU WINERY," with the number 2000 appearing in small gold font, directly below which is the word BEARITAGE in larger, capitalized gold font, with the letter "B" appearing larger than the remaining letters in the word, directly below which are the words CALIFORNIA WHITE TABLE WINE in smaller, capitalized gold font, and further below which appears the words GUNDLACH BUNDCHU WINERY in smaller, capitalized gold font.