Retail store services, mail order services, and retail services offered through a global computer network, all of which feature audio, video, and electronic equipment, computer hardware, computer software, cameras, camcorders, mobile and wireless communication devices, computers and PDAs, printers, GPS systems and the software and hardware therefor, compact discs, video tapes, digital video discs, telephones, wireless telephones, satellite receiving equipment, barcode scanners and barcoding systems along with the hardware and software therefor, smart phones, rugged cases for the aforesaid items, and rugged models of all these devices and labeling systems