Promotional services, namely promoting stock brokerage and related services through the offering and administration of customer incentive and loyalty programs whereby customers of such services and of the products and services of co-sponsoring organizations receive cash stipends, rebates on brokerage fees paid, or additional brokerage transactions or co-sponsor products or services at discount or no charge, based on the customer's use of an affinity credit card, participation in a membership program, achievement of a designated number of transactions, remaining an active customer for a specified period of time, purchase of products from a designated business partner, or participation in an employer-sponsored investment offering