The mark consists of the name of the product - "NO BREW". From there, the mark has the standard words "NO BREW" stacked and centered in equally sized, capital letters with a stylized fleur de lis, wrapped mid-way by a crown, occupying approximately 75% of the inside of the "O" in NO. After, each of the "N" and the "O" is a period to give the double meaning of "NO BREW" and "NEW ORLEANS BREW" because this is a product created and produced in New Orleans, LA. Since the logo will be used on multiple flavors of beverages, the colors will vary. However, the colors will always consist of one dark color, be it red, blue green, etc. and one light ivory color. In some cases, the black areas shown will be that dark color enhanced by the ivory. In other cases, the color scheme will be reversed with the ivory color being predominant and the dark color being the accent color and the background color. While the mark is designed to convey the double meaning of a New Orleans beverage as well as coffee you don't have to brew.