Electronic retailing and wholesale distributorship services via computer featuring food products and beverages; mail order services featuring beverage and food products; computerized on-line retail store services in the field of beverage and food products; loyalty programs, namely customer loyalty services, for commercial, promotional and advertising purposes; promoting the goods and services of others through incentive discounts and loyalty card membership programs; advertising and promotional services, namely television advertising agencies, advertising agencies, providing advertising space in a periodical, creating corporate logos for others, creating corporate and brand identity for others, agencies for advertising time and space, cooperative advertising and marketing, direct mail advertising, dissemination of advertising for others via the Internet, dissemination of advertising matter, electronic billboard advertising, providing television advertising for others, real estate advertising services, rental of advertising space; business management and business and office administration services; marketing of entertainment, sporting and cultural events for others; franchising services, namely, consultation and assistance in business management, organization and promotion, offering technical assistance in the establishment of the operation of cafes, restaurants and retail food and beverage stores, product publication and dissemination of publicity material for others; information services relating to all of the aforegoing