Electronic customer participation management and customer relationship management services, namely, electronic transmission of data by way of an automated system that provides multi-channel alert and response technology that uses enterprise-level data to allow companies to exchange, manage and track personalized and customized information with customers via instant messaging systems, telephones, cellular phones, wireless devices, pagers, hand-held web devices, personal digital assistants, facsimile machines, and electronic mail; providing an interactive web site containing information, online management and execution related to the foregoing services