The mark is a packaging design consisting of a vertical red section at the left of the mark, followed by a yellow line that separates the red section from the blue section next to it. To the right of the yellow line is blue fringe. The middle section of the mark is gray, followed by blue fringe, a yellow line, and another red section. There is a brown lion holding a brown animal cracker in the left section. On the right section is a brown monkey holding a green balloon that says LOW FAT in yellow letters. The lion and monkey are surrounded by red, blue and yellow balloons. In the middle section there is a red oval with STAUFFER'S written in gray that appears at the top and bottom of the section. Underneath the top oval is the wording ANIMAL CRACKERS in red with a gray outline and a yellow banner with the red wording ORIGINAL, both on a blue background.