online business and directory services, namely, providing information regarding the goods and services of others, providing a consumer rating and review system to record and apply qualitative information regarding the goods and services of others, providing consumer product information and facilitating comparison shopping, providing demographic information, providing online directory information services also featuring hyperlinks to other web sites, and providing information regarding careers and income opportunities; online lead generation, advertising and business opportunity services, namely, providing an affiliate referral system to assist other companies in electronic marketing through a network of independent advertisers; online retail and business advertising services, namely, promoting the web sites of others, distributing advertising for others via an online computer networks, promoting the goods and services of others by placing advertisements and promotional displays in an electronic site accessed through computer networks; online commerce and marketplace services, namely, gift registry services, providing an online business-to-business marketplace and online auction services; online search and directory services to help locate people, places, organizations, phone numbers, home pages, and electronic mail address; online business and organizational services, namely, creating indexes of information and commercial resources available, enabling consumer searching and retrieving information and commercial resources available, and providing a directory and consumer review mechanism for referenced commercial resources