The mark consists of the word "SYNNOVATIA" in uppercase letters, all letters appearing blue in color; directly underneath the word "SYNNOVATIA", and extending for the same horizontal length as the word "SYNNOVATIA", the words "ENERGETIC GROWTH STRATEGIES FOR BUSINESS", in lower case letters, all letters appearing green in color; directly to the right of the word "SYNNOVATIA" is a green square containing a shape resembling a squid; the vertical dimensions of the square are such that the top vertical boundary of the square is equal to the top of the letters of the word "SYNNOVATIA" and that the bottom vertical boundary of the square is equal to the bottom of the letters of the words "ENERGETIC GROWTH STRATEGIES FOR BUSINESS"; the tail of the shape resembling a squid extends outside the boundaries of the green square; the tail narrows to a point and is blue in color; within the green square is the body of a shape resembling a squid; the body of the shape resembling a squid is contained in the upper portion of the square and is white in color; six rays emanate from the base of the body of the shape resembling a squid; the rays extend from the base of the body to the outer boundaries of the green square; the color of the rays are such that the rays are white at the base of the body of the shape resembling a squid and slowly fade to a mixed white and green color toward the outer boundaries of the green square.