Computerized on-line retail store, ordering, retail store, electronic retailing via computer, catalog and mail order catalog services featuring an array of basketball-themed general merchandise, souvenirs, sports memorabilia and collectibles, namely, audio recordings and video recordings on various media, computer software and computer accessories, computer games, video games, telephones, binoculars, eyewear, credit cards, calling cards, collectible and novelty items, magnets, key chains, collectible coins, medallions, jewelry, jewelry boxes, timepieces, publications, printed matter, trading cards, guides, programs, posters, photographs, calendars, catalogs, organizers, directories, stationery, school supplies, bank checks, house wares, glass ware, beverage wear, kitchenware, bed, bath and table linens, household supplies, containers, boxes, giftware, gift sets, bags, sports bags, luggage, travel bags, travel cases, lunch boxes, wallets, purses, umbrellas, clothing, toys, games, sporting goods, Christmas ornaments and decorations, furniture, office furniture and accessories lamps, lightening fixtures, boxes, lockers and footlockers promoting the goods and services of others by allowing sponsors to affiliate these goods and services with a basketball program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the Internet; conducting public opinion poll surveys and public opinion poll surveys in the field of basketball for non-business, non-marketing purposes over the Internet