Electronic chips cards, flash memory cards, encoded contacted and contactless smart cards, and magnetic coded cards containing unique identifiers and attributes associated with specific consumers or assigned users; contacted and contactless digital card readers; digital card reader heads; computers and computer peripherals; operating system software for contacted and contactless smart cards and related card readers; application software using contacted and contactless smart cards for the purposes of customer identification and recording customer preferences and enabling remote electronic payment in the fields of sports, entertainment, restaurants, health, medicine, security, transport, and telecommunications; decoders and coders for magnetically encodable cards and electronic chip cards and smart cards; encryption and decryption programs; portable electronic communication equipment, namely, cellular telephones, personal digital assistants, electronic pagers, and portable computers; Electronic computer, Point Of Sale and other consumer, retail merchant and on-site venue hardware and software that enables the receipt, transmission and processing of customer identifying information used to authorize commercial transactions; an electronic radio transponder containing information in the nature of a unique radio frequency identification protocol used to authorize commercial transactions, provide identification and authenticate an individual to match a customer to a profile containing preferences for services, payment and rewards programs, and to process payment and identification transactions

Key chains and key fobs, not of metal

Providing business to business and consumer to business services, namely promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; computerized on-line retail services featuring a wide variety of consumer goods of others; business services, namely providing computer databases regarding the purchase and sale of a wide variety of products and services of others; providing an Internet Web site featuring customer electronic business data and consumer loyalty information; business planning and business marketing consulting services for others; conducting marketing studies for others; Business services, namely facilitation of transaction authorization in the nature of integrated tracking and management of commercial transactions via radio frequency communications with an encoded chip-card token

Verification of identification, namely, unique customer number verification in the nature of providing user authentication services in consumer purchase, attendance or admittance transactions; collection and collation of information, namely, customer authentication services in consumer purchase, attendance or admittance transactions using radio frequency communications with an encoded chip-card token to evaluate, analyze and collect service data