Directive Coaching blends a combination of mentoring, traditional professional business coaching and expert business consulting to give business professionals the strategic insight, practical skills and knowledge they need to lead with confidence Directive Coaching services are performed by coaches certified through The Ginac Group, Inc The Ginac Group, Inc is presently the only Directive Coaching certification organization Certified coached are functional business experts They work with clients that have various backgrounds and experience They work with clients to establish a baseline and create an action plan for taking on new challenges and roles with increasing responsibility Directive Coaching radically transforms the way clients learn so that they become proficient in their functional area and advance up the corporate ladder Directive Coaching services enable clients to increase their performance and productivity by as much as 88 percent, compared to 22 percent for conventional coaching methods