The mark consists of a red lower case letter "e" surrounded by a blue stylized box with a blue curved line and the letters "e" and "d" in blue that, along with the box, represent a computer monitor and mouse with mouse cord. The words "EIMS Direct.com" are at the base, in black, and are intersected by a portion of the curved line (mouse cord) after the word "Direct" and before the red dot before the word "com". The "e" in "Direct" is the same red "e" (same font, scaled down) that is within the stylized box.