The mark consists of a rectangular light blue coupon with a solid orange border, a border of large dark blue dashes inside the orange border, and a border of smaller white dashes inside the dark blue border. The coupon has ragged edges, giving the appearance of having been hand torn. The word "Hip" is inscribed in large dark blue characters near the lower left-hand corner, a larger orange numeral "2" is inscribed near the center, and the word "Save" is inscribed in large dark blue characters near the upper right-hand corner of the coupon. A cent sign is inscribed directly above the lower case "i" in the word "Hip" in lieu of a dot. A small rectangle, located above the word "Hip", contains the word "Expiration" in dark blue letters on a light blue background and the word "Never" in light blue letters on a dark blue background. A dark blue bar code, located beneath the word "Save", contains the phrase "SO YOU WANT TO SAVE A BUCK? YOU'RE IN LUCK", in dark blue, inscribed across the top of the bar code between the first and last bar.