The mark consists of a rectangular design divided into three horizontal panels. The top panel shades from dark blue to light blue. The bottom edge of the panel is wavy. The words "Azúcar BC" are centered on the panel. The word "Azúcar" appears in stylized blue letters, outlined in white. The letters "BC" appear in stylized green letters, outlined in white. A bar appears beneath the word "Azúcar" and merges with the bottom of the letter "B". The bar shades from blue on the left to green on the right, and is outlined in white. A design representing four stylized green leaves sprouts from the left end of the bar. A round white circle appears beneath the letters "BC" and intersects the wavy edge of the top panel. A smaller green circle appears within the white circle. The green circle is shaded from dark green at top right to light green at bottom left. The words "ADICIONADA CON FIBRA" appear in black upper case letters at the top of the white circle. The words "ENDULZA EL DOBLE" appear in black upper case letters at the bottom of the white circle. There are two orange dots on the left and right sides of the white circle. The words "REDUCIDA EN CALORIAS" appear in white letters, outlined in green, within the green circle. The center panel is transparent with the color white used for shading only. The top and bottom edges are wavy. A logo appears on the left side of the panel, consisting of a butterfly design in light and dark shades of green, a dark green oval brushstroke, and the word "NATURAL" appears in blue letters within the oval. The bottom panel displays an assortment of fruit, including purple and green grapes, green grape leaves, brown and green kiwi fruit, a red and white apple, a pale yellow and peach color peach with green leaves, red and green strawberries, red raspberries, purple blackberries and an orange which appears in the color orange. The bottom panel is shaded from light blue at top to dark blue at the bottom. A logo appears on the right side of this panel, consisting of a green circle, outlined in white, enclosing a leaf design outlined in white, with a green check mark outlined in white. The words "METCO ALIMENTOS SANOS" appear in black letters, outlined in white, below the logo.