The mark consists of THE WORDS "NORTHERN PURE" IN WHITE STYLIZED LETTERING ON A BLACK RECTANGULAR BACKGROUND, FRAMED BY AN OUTER RECTANGLE CONTAINING VARYING SHADES OF BROWN AND YELLOW THAT FADE INTO EACH OTHER; ABOVE THE WORDS "NORTHERN PURE," A GREEN LEAF ON A YELLOW CIRCULAR BACKGROUND WITH AN OUTER CIRCLE OF VARYING SHADES OF BROWN AND YELLOW THAT FADE INTO EACH OTHER; BELOW THE WORDS "NORTHERN PURE" THE TERM "UN-CARBONATED" FOLLOWED BY THREE PERIODS, ALL IN WHITE, INSIDE A BLUE CIRCULAR BACKGROUND SURROUNDED BY A WHITE CIRCLE, WITH THE WORD "YES!" IN RED WITH A WHITE OUTLINE BELOW THE TERM "UN-CARBONATED".