The mark consists of the words "OLD FASHIONED" shown in a brown stylized font within a gold-colored rectangle, the stylized words "MEXICAN VANILLA" and "PURE VANILLA" shown in white and word "USUMACINTA" shown in white and outlined in black all substantially displayed within a brown geometric design against a yellow background featuring a stylized native Mayan with bare feet shown in white and outlined in brown wearing a gray-colored head covering outlined in brown and a gold medallion attached thereto, a necklace and two anklets and bracelets all shown in gold and outlined in brown, wearing a red cloth around his waist and holding a white stick outlined in brown with green leaves and red flowers at the top against a white-colored tree outlined in brown featuring green vines and leaves with two white orchid flowers and a green plant outlined in brown in a white planter outlined in brown featuring a red curved line.