The mark consists of the words "BEST DARN BBQ SAUCE IN TOWN", the words "JAIL, GENERAL STORE" and "SALOON" with the design of three buildings. The words "BEST DARN" appear over a light blue sky back ground with white clouds and slightly over and above a yellow sun under the letter "N"; the letters "BBQ" in red outlined in black and dressed in brown cowboy hat, brown boots, and brown and yellow belt, with a sauce bottle in place of a "six-shooter" in red color. This is against a tan background. The sauce bottle has arms holding a red spatula and a red turning fork, above the words "SAUCE IN TOWN" in light blue outlined in black, all of which is in front of three stylized images of a Jail, General Store, and Saloon. The word "JAIL" is in green outlined in black. The words "GENERAL STORE" are in brown color. The word "SALOON" is in yellow outlined in black. The design of the jail is in red, orange and yellow. The design of the general store is in brown. The design of the saloon is in red and black.