business consulting services in the field of incentive award programs to promote customer acquisition and retention; business consulting services in the field of incentive award programs to recognize exemplary employee performance, recognition and service milestones; conducting employee recognition programs to recognize exemplary employee performance and service milestones; business management and consultation in the field of employee, customer and consumer health and wellness programs to improve and reward the enrollment and participation in health and wellness initiatives; promoting by telephone, facsimile, mail, electronic mail, or the world wide web the goods and services of others through the distribution of actual and virtual gift certificates, gift cards, debit cards, stored value cards, electronic greeting cards, and mobile greetings to employees to reward loyalty, performance, sales or other achievements or events, or to customers or consumers to promote particular products, services, brands or companies; and gift card services, namely, issuing gift cards, gift certificates and debit cards that may be redeemed for goods or services