The mark consists of the word "EKON" in all capital letters with the "E", "O" and "N" in the black and the "K" being roughly twice the size of the rest of the letters and red in color. The middle prong of the "E" is a black gasoline pump hose which extends from the vertical line of the "E" and drops down through the bottom prong of the "E" and continues under the "K" where it meets up to a gasoline pump nozzle in grey under the "O". The nozzle is mostly red on top with a grey handle and black accents. The tip of the nozzle extends out under the "N". Underneath the word "EKON" appear the words "FOOD-N-FUEL" in white in all capital letters against a black background with a white dot or circle in between each word. This whole element is the same width as the larger "EKON" above it. The black background is just large enough to contain the words "FOOD-N-FUEL" and has rounded corners.