The mark consists of The literal words low cost mobility, with the words "low" and "cost" in black type, with the word "mobility" essentially in blue angled type except that the letter "O" is a black tire-like symbol at the pivot of a clock. The clock is light blue and is essentially a quarter of an analog clock face showing from before 12 through 1 and beyond 2 with a minute hand and hour hand . A series of parallel , horizontal lines separate "cost" and "mobility" to indicate motion. A by-line in black type "Isn't it time to get mobile again?" are literal elements under the rest of the mark. The whole mark is on a white background.