Advertising and business services, namely, providing an online website where advertisers, marketers, and content providers can interact with users for advertising, branding, and promoting knowledge, products, and services, and tradeshows, on behalf of themselves and others, and for evaluating and rating the same, all the foregoing relevant to human activities affecting climate change and related fields; Advertising and directory services, namely, promoting the services of others by providing a web page featuring links to the websites of others; On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; Promotion, advertising and marketing of on-line websites; Providing a searchable on-line advertising website and guide featuring the goods and services of other vendors via the Internet