Compilation of database of names of consumers who have indicated their preferences regarding the receipt of unsolicited promotional messages through the mail or other media; maintaining a database registry of names of consumers who have indicated their preferences regarding the receipt of unsolicited promotional messages through the mail or other media; maintenance of a registry featuring consumer preferences about when the consumer may be contacted by marketers, specifically regarding do-not-mail, and e-mail preferences; subscription services, namely, providing marketers with access to a registry featuring lists of consumers' preferences regarding do-not-mail, e-mail or otherwise solicit files and other information regarding consumers' preferences with respect to unsolicited promotional messages; providing a web site which allows consumers to register to opt-out of unsolicited commercial solicitations, to set their preferences regarding the receipt of unsolicited commercial solicitations, and/or to receive commercial solicitations from specific marketers; providing consumer information in the field of direct marketing preferences; providing a web site which allows marketers to provide consumers with special offers and benefits based on their interaction with the site; promoting public awareness of consumers ability to control and manage the receipt of commercial promotions; providing information on the topic of consumer control over the receipt of commercial promotions; administration of a program for informing consumers of their ability to set their preferences regarding receipt of commercial promotions and for enabling them to do so