The mark consists of a cartoon-style image of a female with her hair in a pony tale, wearing an apron with the words "AUNT WELLA'S" inside a broken-lined half circle on the front, wearing a striped shirt, large hoop earrings, and holding a cherry in her right hand and a frosted cupcake in her left hand; the woman appears inside a thick border circle with her head and arms extending outside the circle; the stylized words "AUNT WELLA'S" appear above the woman and the stylized words "GOURMET GOODNESS" appear below the woman; an ornamental border design comprised of hearts and curled lines appears at the top and bottom of the mark; the mark is enclosed in a rectangle with a background comprised of a repeated geometric wallpaper pattern consisting of small vertical circles and vertical lines in columns.