The mark consists of a red rectangle encompassing the wording "STURGIS 82 02" in the color white outlined in black with a drawing of a buffalo's head between the number "82" and "02", the buffalo head being in the color black with white horns, white, red and black eyes, and a white nose and mouth and with white steam outlined in black extending from the buffalo's nostrils; the curved wording "BUFFALO CHIP PICNIC" in the color black is below the buffalo design; at the bottom left of the red rectangle is wording "LEGENDARY BUFFALO CHIP CAMPGROUND" in the color black on the red background with a design of a buffalo skull in the colors white and black; and at the bottom right of the red rectangle is the wording "25TH ANNUAL STURGIS PARTY!" in the color white outlined in black and a small box in white outlined in black containing the numbers "1982" and "2006" in the color black.