The mark consists of the capitalized word "SIMPSON" printed in black lettering underlined in a red horizontal line; underneath the red line is the capitalized word "UNIVERSITY" printed in smaller black lettering so that it is the same width as "SIMPSON"; the words "Challenge your mind... Change your world..." printed in smaller italicized black lettering underneath "UNIVERSITY" so its width is the same as that of "UNIVERSITY"; to the left of the literal elements, a sharp-edged red emblem roughly resembling the shape of a shield, outlined first with a white line and then a thicker maroon line; the white outline at the topmost tip of the emblem is spread out to resemble a mountaintop, and the center of the emblem features the depiction the letter "S" surrounded by the letter "U", both printed in white.