The mark consists of the word "care", written in lowercase purple letters; the word "squares", also written in lowercase purple letters; the word "squares" is written in a smaller-sized font so that the words "care" and "squares" are the same length; beneath the word "squares" is a stylized representation of a knitting needle; the needle is gold and contains a row of blue shapes which represent stitches of yarn; below the needle is the phrase "EMPOWERING WOMEN ONE STITCH AT A TIME", written in capital purple letters; the phrase is written so that it reaches from one side of the mark to the other.