The mark consists of a bell-shaped curve divided in half vertically. The left half of the bell curve is divided into dark purple on the left and blue on the right, the right half of the bell curve is gray. The vertical line dividing the bell curve is orange topped by a circle with an orange center surrounded by white which is surrounded by a black circumference. A short gray dotted vertical line extends from the bell curve where the dark purple and blue colors meet. "GREAT PRICE" is dark purple and placed above the dark purple section of the bell curve. "GOOD PRICE" is white and placed within the blue area of the bell curve. "OVER PRICED" is white and placed within the gray area of the bell curve. A black horizontal line outlines the bottom of the bell curve and under it is a gray graphic ruler with circles on top of it placed at the right and left ends of the bell curve and at the bottom of the blue section. The left circle has a purple center surrounded by white with a black circumference. The middle circle is similar but with a green center and the right circle has a red center. Lines extend from the three bottom circles to rectangular-shaped boxes below the bell curve. The left line extends from the purple-centered circle, is purple and connects with a purple box with "TRUECOST" in white. The middle line extends from the green-centered circle, is green and connects with a green box with "INVOICE" in white. The right line extends from the red-centered circle, is red and connects with a red box with "STICKER" in white. An orange line extends from the orange vertical line at the center of the bell curve and connects with an orange box with "TRUEAVERAGE" in white. Each of the four rectangular-shaped boxes has a thick light gray line running horizontally under it.