The mark consists of a design that shows three square sides of a cube with each square outlined in a different color. The white square outlined in blue contains the red wording "BUILD A PLATE" above the black wording "for kids" with a yellow cube outlined in black to the left of the "A" and a green cube outlined in black to the right of the "A". The white square outlined in green contains a green, white and black broccoli design; an orange, white and black cheese slice design; and a red, white and black tomato design. The white square outlined in yellow contains a green cube outlined in black at the top left; a blue cube outlined in black at the top right; a red cube outlined in black at the bottom left; a yellow cube outlined in black at the bottom right; and an orange and black plate divided into fourths with the black lettering "A", "B", "C" and "D" on the plate. The plate has white legs, blue and white shoes and blue arms and is holding a red fork and a red knife.