The mark consists of the word "TELL" forming the body of a dog. The red "T" is slanted downward to the right and represents the head of the dog. The two eyes and nose are blue. One ear is gold with a blue border; the other ear is green with a blue border. The tongue is gold with a red border. The blue "E" is slanted downward to the right and forms the main body of the dog. The tail is gold and the two red quotation marks on either side of the tip of the tail represent the wagging of the dog's tail. The two "L"s are green and represent the legs of the dog and the second "L" is slanted upward to the right. The two paws are red with a blue border. The name of the dog, "WOOFTELL", is beneath the dog - the "W" is red, the two "O"s are gold, the "F" is blue, the "T" is red, the "E" is blue, and the two "L"s are green. The last four letters in the dog's name, "TELL", are the same colors as the letters, "TELL", forming the dog's body.